KOL Interview: Why James Choi Has Used Renfert Products for 20+ Years

16.03.23 05:34 PM Comment(s) By Charlie Hagy

Key Opinion Leaders (KOLs) are a vital resource for our company.

Because of their experience and expertise in dentistry, our Renfert KOLs are well-respected, and others in their field trust their input and opinions.

Recently, we had the privilege of interviewing James Choi, one of our newest Renfert KOLs. Choi has been using Renfert products for 20 years. His expertise gives others in his industry keen insight into why Renfert dental products are the gold standard in dentistry and dental technology. 

Getting to Know James Choi

A certified master dental ceramist, Choi has over 20 years of technical experience in crown and bridge, ceramics, implants, and dental photography. He specializes in ceramic restorations, private courses, and lectures on product development and general education in the dental technology industry. Choi’s experience spans acting as the Lab Director for UCLA’s Master Ceramist Program and opening his own dental laboratory in Connecticut before joining a laboratory in Oakbrook Terrace, Illinois, where he currently works.

Choi got his start in the dental field at an early age. His father is a dental technician, and seeing his father’s precise work helped him recognize the importance of:

·  A good relationship between dentists and dental technicians

·  Quality dental products, tools, technology, and instruments

·  Exceptional dental work

To better serve patients, it is imperative that dentists and technicians both produce high-quality work. Excellent dental work on the part of both dentist and technician makes it easier for each to complete their work. Choi’s tenure in the dental lab industry gives him a personal understanding of the needs of dental technicians and lab owners, helping him find the right balance between esthetics and production efficiencies.

The Renfert Dental Products Choi Uses Most

The following are Choi’s most-used products.

SILENT TS Extraction Bench

The SILENT TS Extraction unit is one of the most effective (and quiet!) dust-reduction units on the market. Lab technicians appreciate the intuitive design and operation, making the unit easy for anyone to use. Our unit is an excellent option for single workbench and device dust extraction. It provides a clean work environment with strong suction capability and a multi-layered filter system to protect the user. It also has little impact on the work environment, designed to keep harmful noises to a minimum. Benefits of the unit include:

·  A double-filter system

·  An optional HEPA filter

·  Durable collector motor

·  Easy-to-change accessories

·  1,000 guaranteed operating hours (3 times longer than competitors)

The SILENT TS Extraction bench comes in two configurations. You can choose a single-unit (TS) or two-unit (TS2) for up to two workbenches.


Waxlectric II Electric Waxer

The Waxlectric II electric waxer can help technicians and their teams work more efficiently. This product has two handpieces that can be individually adjusted and used simultaneously. 

The temperature setting for each handpiece can be set to a precise temperature for better control.

Our electric waxer has a heating element integrated into the handpiece’s tip. The benefit of this integration is that the handpieces have a fast heat-up rate and a low heat-transfer rate.

The handpieces have an ergonomic design, making them easier to operate and safe for users.


BASIC Sandblaster

Fine sandblasting is essential to every dentist and lab technician. We offer a variety of BASIC sandblasters, including our BASIC Master sandblaster, which consists of a large blasting chamber and two blasting tanks. The benefits of this unit include:

·  High economic efficiency

·  No sandblasting material after-flow

·  Precise sandblasting

·  Excellent LED illumination

·  Large chamber for freedom of movement

·  Silicone-coated glass panel offers long-lasting visibility

Why Choose Renfert Products Over Other Dental Equipment Manufacturers?

Choi’s go-to Renfert products are essential to his laboratory. Renfert dental products are precisely what he needs to fabricate his own products.

One thing he appreciates about our products is that they have a robust feel to them. Because of this, he trusts that the products are durable and long-lasting. And time has proven him right—otherwise, he wouldn’t have stuck with Renfert for 20 years.

Another thing Choi appreciates about our dental products is that they do the job the way it should be done. When he invests in dental equipment from Renfert, he knows he will be satisfied with the quality of craftsmanship and how well our products work.

Pricing: Does It Pay to Pay Less?

According to Choi, no. There are plenty of products on the market that cost less. However, Choi says there’s no comparison between the quality of those products and those offered by Renfert. He’s willing to pay a little more to get a product that “looks, feels, and functions better than you expected.”

We understand that purchasing dental products is an investment in your dental business, whether you’re a dentist or lab owner. Renfert is committed to offering the highest-quality dental products to dental professionals worldwide. 

Renfert KOL: Choi’s Hopes for the Future

Choi is a newly appointed Renfert KOL, so he’s looking forward to how this relationship unfolds down the road—and we are, too!

We’re also thrilled that Choi thinks the most significant opportunity for growth in dentistry is virtual education. We couldn’t agree more.

Virtual education is critical for busy dental professionals. It will help them learn about the latest tools, technology, and products from Renfert that will help ensure high-quality dental work and business growth. In some cases, it will even help dental students complete their education. 

We’re looking forward to the future—and that includes working with James Choi and other Renfert KOLs.  

Renfert is the most reliable source of dental products for both dentists and dental technicians.

Explore our website to find Renfert dental products that will fit your needs.  

Visit Renfert.com

Charlie Hagy

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